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Sitemaps are essentially a giant map of all of the pages on your site

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4. Lighthouse – Tools For Web Developers – Googlehttps://developers.google.com/web/tools/lighthouse/For advanced developers working on complicated projects or sites—i.e. programmers who know what a Node module is—Google released a powerful Chrome extension called Lighthouse. Lighthouse provides reports on website performance, accessibility, adherence to programming best practices, SEO and more—with actionable steps on improving each of these areas. While owners of basic websites probably wont get additional insights from this tool, on top of recommendations provided by the earlier tools, programming ninjas looking for a well-rounded tool to enhance his or her performance chops will find Googles Lighthouse is the Swiss Army knife of site performance analysis.The usual suspects—sitemaps.xml and robots.txt.Sitema…
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TIP THREE FUNDAMENTAL RULES TO FOLLOW WHEN PROCESSING YOUR IN LIST

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TIP: Three fundamental rules to follow when processing your “in” list.Process the top item first.Process one item at a time. (The only exception to this is if you find that you need to shift your focus away for at least a minute in order to make a decision about the item – if so take 2 items at a time and never avoid any decision for longer than a minute or two.)Never put anything back into “in”.If you’re wondering why 2 minutes is the determinant to doing an action straight away as opposed to say a 5 minute rule then here’s your answer! 2 minutes is more or less the point at which it starts taking longer to store, track and process the item than to deal with it the first time that it’s in your face. In other words, it’s the efficiency cutoff time, if it isn’t important enough to be done, trash it. If it is, and if you’re going to do it sometime soon, then now is the best time as the efficiency factor com…

THEREFORE THEY SHOWED A BIAS TOWARDS SELECTING THEM OVER USING THEIR OWN QUERY

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Google Keyword Planner (GKP) can be used to check search volumes and buyer intent of your chosen keywords.You may have to dig deep to find unique keyword ideas on GKP, but it will be worth it.Uber Suggest works in a similar way to Google auto-suggest but provides the list as a downloadable text file.You can use the “word cloud” on Uber Suggest to see the most popular search terms that are related to your keyword.Module Fourteen
Keywords: Auto-Complete
This is the fourth and final module that focuses on the topic of keywords, which are clearly an incredibly important part of Amazon SEO because getting your keywords right is the difference between $10,000 a month and $100,000 a month. Ranking for the right keyword is just as important as ranking in the top three on the SERPs. You don’t want to find yourself in a situation where you rank for a keyword that has very little buyer intent.Specificall…

VISIT THE URL BELOW AND COMPLETE EVERY AREA OF YOUR PROFILE AS POSSIBLE

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9.Click-through rate from search results.These are the strongest factors fetched from Moz’s annual Local Search Ranking Factors survey. If you want to rank high in the local search results, all you have to do is ensure your site and Google My Business page have more of these features than your competitors.For a complete breakdown of local SEO ranking factors, visit the below link, where the worlds leading authorities on local SEO publish an industry survey on the local ranking factors every year.Mozs Local Search Ranking Factorshttps://moz.com/local-search-ranking-factorsGetting started with local SEO.To get started, the first step is to create your business page on Google My Business. Visit the URL below, and complete every area of your profile as possible. This means creating a detailed description of your business, available payment methods, and so on. The more information you complete, the more you inc…

Avoid these practices and youll avoid getting a slap by Mr Google

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Heres a direct quote of the combination of factors Google consider bad-practice, as discussed in their guidelines published May 2017, about large-scale article campaigns:- Stuffing keyword-rich links to your site in your articles.- Having the articles published across many different sites; alternatively, having a large number of articles on a few large, different sites.- Using or hiring article writers that aren’t knowledgeable about the topics they’re writing on.- Using the same or similar content across these articles; alternatively, duplicating the full content of articles found on your own site (in which case use of rel=‘canonical’ and rel=‘nofollow’ is advised).The guidelines are a little vague… The reason being, Google cant completely outlaw guest-posting, nor can they outlaw site owners talking with other site owners to collaborate—that would hardly be fair and an over-reach on Googles part.Google are mostly concerned the art…

you have the advantage if your competitors havent thought of targeting your keyword

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But, maybe there’s a gem hiding in your keyword list few people are targeting—maybe something like “antique book stores online”. You have the advantage if your competitors havent thought of targeting your keyword. You simply have to do better SEO than they are doing and you have a really good chance at beating their rankings. Part of this includes having a large keyword list for your research.Next, you need to wash this list and separate the ridiculously competitive keywords from the easy keywords no one are aggressively targeting.There are many schools of thought on how to find the competitiveness of your keywords. The most popular practices are listed below, with my thoughts on each.1. Manually going through the list, looking at the rankings, and checking if low-quality pages are appearing in the top results. This is good for a quick glance to see how competitive a market is. However, unreliable and you need real data to rely on.2. Look at how many sea…

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While creating a space on your site that allows interested parties to sign up for your newsletter is a great place to start, you should also include the option during the purchase process, as well as suggest it if a user or customer looks at multiple pages of your site in a row. If you already have a core user base before setting up an email newsletter, then this is the one and only time it is acceptable to send out an unsolicited email, simply explaining that you are starting a newsletter and wanted to let your most valued users/customers know. You can only do this once, however, so don’t waste the opportunity. While creating a space on your site that allows interested parties to sign up for your newsletter is a great place to start, you should also include the option during the purchase process, as well as suggest it if a user or customer loo…